about me

I’ve spent eleven years inside Sesc-RS — working my way into graphic design, then UX, until I’d founded a practice that didn’t exist there before, to a design system spanning four institutions. I care more about systems than screens — the logic underneath, not just the look.

AI work that enhances, but doesn’t define.

Every project starts by understanding the person or brand behind it first. That part stays human. The tools come in after — prototyping and automation to ideate and test faster. AI comes in to enhance a human-first solution, not to replace it.