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A model in a flowing green dress, the Be Unique mark overlaid in white.

Designing a fashion consultant services brand

Branding for a fashion consultant whose whole service is helping women be unique.

Role
Branding
Scope
Visual Identity · Socials
Tools
Illustrator · Photoshop
The same portrait, run the full width of the page.
The Be Unique mark on black, beside the rationale for the hat, the figure and the heart.
Pencil explorations of the mark, with the chosen direction circled in red.
Construction of the mark: what each element stands for, its clear space and its proportions.
A shopping bag carrying the mark, held against a shopfront.
A black swing tag stamped in gold, on yellow fabric.
Business cards and a branded box arranged on black silk.

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